SELECTED PROJECT 01 / RESIDENTIAL LEASING MARKETING
Altitude
Worcester
From pre-construction momentum to residential leasing.
MY CONTRIBUTION
Build the momentum.
Carry it through.
My involvement with Altitude began before construction. I organized pre-construction events, helped involve the Mayor and helped raise millions in project funding. Today, that work continues through campaigns supporting residential leasing.
The work brings together event organization, stakeholder engagement and leasing-focused communication. The current campaign uses email outreach, e-blasts and property storytelling to connect initial interest with qualified inquiries, scheduled tours and progress toward applications.
At 24 Elm Street, Altitude reimagines an eleven-story downtown Worcester tower as 198 residences. Its architecture, rooftop experience and hospitality-led positioning create a compelling foundation for a residential campaign.
Visit Altitude ↗PRE-CONSTRUCTION EVENT / WORCESTER
A shared vision,
brought together.
The people and conversations behind the project’s next chapter.
Pre-construction event organized as part of my work supporting Altitude.
Pre-construction events
I organized events that brought project stakeholders and community voices together ahead of construction.
Mayoral engagement
I helped involve the Mayor, connecting the project’s ambition with the wider conversation about Worcester’s future.
Millions in project funding
I helped raise millions in funding to support the project’s development and move the vision forward.
LEASING OBJECTIVES & CAMPAIGN FOCUS
Every touchpoint,
a purposeful next step.
Make the story clear.
Translate the location, residence features and amenity experience into compelling reasons to consider Altitude.
Give interest direction.
Email campaigns and e-blasts connect property highlights with a clear invitation to explore availability or schedule a tour.
Keep the conversation moving.
Prospect follow-up supports tour attendance, answers questions and helps interested renters take the next step toward an application.
PROJECT MATERIALS
The story behind
the address.
Altitude’s narrative connects Worcester’s spirit of invention with a new chapter in downtown living. These project materials provide context for the identity and messaging informing the leasing story.
Explore the brand story ↗View project brand guidelines ↗
Project reference materials. Brand guidelines by Authentic Form & Function.
EXPLORE MORE WORK