Introduce
the opportunity.
A prospect-facing campaign brings 265 Franklin’s location, workplace experience and leasing possibilities into focus, giving potential tenants a clear reason to begin a conversation.
A PRIVATE INTRODUCTION FOR CITIZENS
Your nextchapter.
265 Franklin Street
Boston, Massachusetts
Citizens workplace concept
One address.
Your possibilities.
CAMPAIGN APPROACH / FOR DOUGLAS ELLIMAN DEVELOPMENT MARKETING
From prospect outreach
to a tailored leasing story.
The approach begins with a campaign targeting prospective tenants, then becomes more personal as interest develops. This Citizens-specific presentation demonstrates how I would translate that interest into a focused property experience.
Introduce
Make the next step
more relevant.
Once a prospective tenant expresses interest, the communication shifts toward that organization’s identity, people and priorities. The property story becomes a more specific workplace conversation.
Help them picture
themselves here.
The Citizens example brings together a tailored film, branded workplace visualizations, floor plans and an interactive brief to make the leasing opportunity easier to explore and discuss.
THE CONNECTION TO D&E
The same discipline applies to development marketing: establish a compelling project position, attract the right audience and equip the sales or leasing team with increasingly relevant materials as the conversation advances.
Explore the Citizens presentation ↓A WORKPLACE WITH CITIZENS IN MIND
A Boston address.
A distinctly Citizens vision.
A Class A downtown address with the connections, amenities and hospitality to support your team’s next chapter.
South Station, Post Office Square and the Rose Kennedy Greenway place work, travel and a moment outdoors within easy reach.
Owned and managed by Synergy, 265 Franklin pairs a renovated arrival experience with a tenant fitness center and on-site parking.
A closer look ↘THE ADDRESS265 Franklin StreetBoston, MA 02110
THE WORKPLACE EXPERIENCE
Citizens, throughout.
A visual exploration of arrival, connection and everyday work.
Scroll or drag to exploreWORKPLACE DESIGN CONCEPT01/ 03
A welcome that
feels like Citizens
Explore an arrival that carries the Citizens identity from the first impression into the workplace.
Citizens workplace design studies: arrival, shared spaces and collaboration.
SHAPED AROUND YOUR TEAM
The best workplace starts
with your people.
01
A sense of place
A recognizable identity for colleagues and clients, with branding opportunities to explore.
02
Room to connect
A concept for shared spaces and meeting environments that support working together.
03
A plan that fits
A future layout guided by headcount, team relationships, security and workplace standards.
SPACE FOR YOUR NEXT CHAPTER
Leasing possibilities.
Explore full-floor opportunities at 265 Franklin, from an open floor plate to established office layouts.
265 FRANKLIN STREETLEVEL 05
SYNERGY / NEWMARKOriginal plan ↗
ENTIRE 5TH FLOOR / SUITE 501
23,200SF
An open canvas
A full-floor layout with a central service core and open perimeter space. A starting point for planning a workplace around your teams.
Published floor plans from the building’s leasing materials ↗
DOWNTOWN, AT YOUR DOOR
An address with
Boston around it.
265 Franklin places your business at one of Boston’s premier downtown addresses. A short walk from South Station connects your team to commuter rail, the Red Line and Amtrak, while nearby restaurants, cafés and hotels make client meetings and after-work gatherings easy to arrange. With Post Office Square, the Greenway and the waterfront close by, the location pairs everyday convenience with a setting for building relationships in the Financial District’s business community.
How connected is the address?+
South Station brings Red Line, commuter rail and regional rail connections into the workday. I-93 and the Massachusetts Turnpike provide additional access.
Where can we meet clients?+
The neighborhood includes Mariel, Bostonia Public House and The Langham, with coffee and everyday dining options such as Tatte, Starbucks and Sweetgreen.
What is nearby for a break?+
Post Office Square and the Rose Kennedy Greenway offer green space close to the office. The waterfront and Faneuil Hall add places to explore after work.
What makes the building a premium workplace?+
Class A office space, a renovated lobby, natural light and city views combine with a tenant fitness center, on-site parking and hospitality-focused management.
THE COMPLETE FILM
The vision, in full.
Explore the original Citizens concept film, from beginning to end.
Citizens workplace concept film.
YOUR NEXT CHAPTER IN BOSTON